"Different than anybody else“, that is the motto from Torsten Toeller, the founder and owner of the Fressnapf Tiernahrungs GmbH. The in 1990 established trading company developed within a few years into the number 1 for pet food and care. Fressnapf sees itself as a discounter with pioneering business idea: large-scale stores for pet food and care, huge product assortment, low priced discount prices and competent consulting with all questions about pets. The portfolio includes Private Label such as more4cats and more4dogs, real nature, MultiFit, fit+fun or Bioplan. Fressnapf offers his customers a substantial amount of services such as dog hairdressers, vets, pet insurances or travels with pets. As a franchise company Fressnapf works together with around 270 franchise partners, which get supported from the headquarters in Krefeld with regards to Marketing, Purchasing, Sales and IT. 2009 Fressnapf opened store number 1,000 in Europe. Next to the classic Fressnapf stores, which are concentrated on pet food and care, there are also sales concepts like large-scale XXL stores, where you can find species like birds, rodents and reptiles and ornamental fish in the assortment. Outside of Germany Fressnapf is represented in further 11 European countries, in the non-German speaking countries the trade group is called Maxi Zoo. Around 30% of the turnover is generated abroad.For the future the company has planned the expansion of his pole position as a multichannel-retailer with the 3 sales channels stationary trade, catalogue and online shop. Since many years the company supports the Deutsche Tierschutzbund e.V. with donations in money and kind. Furthermore Fressnapf is involved in the WSPA Welttierschutzgesellschaft and the Tiertafel Deutschland e.V.